User blog comment:Hawki/Your StarCraft II Playing Habits/@comment-250398-20170130235229

Keep in mind that that was just the twitter poll though. Their Facebook one (which I can't link but is on their main page) as of writing this has:

Campaign: 2,100 (approximately, Facebook only says 2.1K) Multiplayer: 798 Co-op: 743 Arcade: 268

So campaign was pretty high for that poll. Maybe because more esports devoted people use twiter for SC updates and campaign reflects the general crowd, but I am surprised that co-op is as low as it is.

Having said that, their practices of going all engines full in co-op makes me think that it's still the more popular mode. Talking to people about NCO I think in spite of the popularity of the campaign the two most common answers I found for not buying it were "I don't like Nova" and "I don't want to wait months just for the next three missions, I'll wait until it's all out" then forget it's out. Makes me hope that if they do mission packs again it'll be an all-in sort of deal. So I think the mass support for campaign isn't really reflecting into sales, but pure speculation.

But also a lot of the features of late have been multiplayer focused (skins, announcers, hell we had a whole patch just for a single announcer) so maybe multiplayer's seeing an upswing.

Talking about crowds, currently I'm solidly in that co-op camp. Back in Heart of the Swarm I ground myself out to Diamond league before realizing that's about as high as I'll realistically get without cutting into the fun of the game (and devoting more time then I already do), and co-op solidly fills that itch of gameplay and some challenge without making me grind for it. But like you said, I think everyone here's in the game for the universe, which is frustrating when the only two canon things we have on the horizon are 1. a webcomic in Q3 and 2. some brief one sentence skin descriptions whenever they release more.